Social Media

Social media is a finicky beast and if you’ve been relegating your social strategy to your intern or that new girl who looks young enough to Snapchat, you’re doing yourself a disservice. Social media presents a too often untapped opportunity to grow and engage your consumer base, fostering a community of brand advocates. Beyond that, when you play your cards right, social media can drive eager prospects to your website and - ta-da! - that’s where the conversion magic happens. The reality is - social is often half-baked or deprioritized because companies are ill-equipped to create and implement successful strategy. That’s where we come in. Instead of trying to keep up with the constant barrage of platform updates and best practices, we invite you to focus on what you do best and let us work our social media magic. From content creation to contest development to community and reputation management, we know social like the back of our hand.

social media strategy

Just about everybody can start posting on social media and gain a bit of traction. But not just anybody can provide a custom strategy tailored to your target audience that results in enthusiastic engagement and drives prospects to conversion. Give us a call if you want to take your social strategy to the next level.

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editorial calendar creation

Plus or minus a month in advance, we start crafting an editorial calendar that defines which content should be delivered to which audience through which channel on which day (things get pretty specific). We create this calendar based on our content strategy, keeping the overarching goals of our client top of mind.

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promotions

Gamification, giveaways, sweepstakes, events... these are just a few promotion-based ways to increase engagement on social. You name it, we’ve done it, and we’ll do it for your organization too.

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social media monitoring

Beware the internet trolls. We’ll make sure they don’t take over your social media page. On a lighter note, we’ll also be there to engage with consumers who love your brand. Either way, we’ll monitor your pages and provide smart, prompt responses to any and all interactions.

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community management

Community management refers to all attempts to cultivate and engage with an online audience with the goal of fostering and growing a community of enthusiastic brand advocates. These brand advocates are not only willing and eager to buy your product or service themselves, but to share it with their friends, family, and the rest of their own online community.

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reputation management

It happens to the best of us - a customer has a less than ideal experience and leaves a slew of negative comments on your social page. We’ll address these comments promptly and graciously, preserving your positive reputation and showing your followers that you care.

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analytics and reporting

Some marketers like to joke that they “aren’t good with numbers.” Not us. We monitor the performance of your social channels and use data-driven analytics to improve upon your social media successes.

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social management

Likes, hashtags, retweets, oh my! In the ever-changing world of social media, it’s all too easy to get left behind. Fortunately, we know social like the back of our hand - we’ll devise a social presence across multiple channels that accurately reflects your brand and targets your ideal audience.

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campaign creation

Looking to share a product launch or event announcement with your enthusiastic social media friends and followers? We’ll create a compelling social campaign complete with powerful copy and eye-catching graphic design sure to excite and engage your audience. We’ll also optimize the campaign across whichever social channels you choose.

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contest development

What’s more exciting than the prospect of winning a trip, a gift card, or even just a t-shirt or hat emblazoned with your favorite brand’s logo? Social media contests are a great way to engage your followers and attract new ones. We’ll design and implement contests that help your organization meet its social media goals.

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content creation

No matter what the social media channel, we’ll make sure your brand voice shines through in every post. We’ve created content for a wide range of clients - from insurance companies to financial institutions to nonprofits - but one thing remains the same: our ability to generate creative, consistent content that speaks to and engages a specific target audience.

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graphic design

Graphic design plays an integral part in the social media strategy we design for our clients, as there’s nothing less exciting than a social post without a corresponding image. Our design team will create graphics guaranteed to generate clicks.

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