Epic Consulting, Done Better.
The group at Bluetree Network provides strategy and support for healthcare organizations that use Epic software to manage their patients’ medical records. Backed by a team of ex-Epic, IT, and operations professionals, Bluetree offers end-to-end solutions that make a lasting impact on the customers they serve. However, they needed help when it came to increasing their exposure within their niche industry.
Results
Optimized Ads Find the Right Audience
In the three weeks following the launch of the new ads and account structure, we saw vastly improved ad metrics:
- Click-through rate (CTR) increased 324%
- Conversions increased 700%
- Cost per conversion decreased 75%
- Impression share increased 152%
Driving Qualified Leads to the Bluetree Site
Just as importantly, we saw improved site metrics from ad-driven traffic:
- Pages per session increased 23%
- Average session duration increased 97%
- Bounce rate decreased 12%