Church Mutual Insurance Company traces its roots back to 1897, when a group of ten pioneers in Merrill, WI, started the company with the goal of providing low-cost insurance to churches in the area. Fast forward more than 120 years and Church Mutual has become the leading provider of insurance to religious institutions and related markets across the country. Church Mutual has expanded its services beyond strictly churches and now covers a variety of faith-based organizations, including other places of worship, camps, schools, and senior living facilities. Maintaining a customer-centric approach, the organization prides itself on building lasting relationships with its customers and continuing to improve upon the products and services available to them. The Digital Ring has supported numerous marketing and development needs for Church Mutual and their many entities.
Development: website design / development / user experience / user interface / content creation / software integrations / wordpress / responsive design / CMS expertise / quality assurance / usability testing / front-end development / back-end development / hosting and server management / landing page development
Strategy: branding / messaging strategy / product naming / research / software consulting / strategy testing / thought leadership / community relations / trend analysis / market landscaping / opportunity mapping / market segmentation / customer acquisition / process improvement / competitive strategy / gap analysis
Creative: ideation / design / copywriting / art direction / naming / identity / brand identity / logo design / graphic design / advertising / collateral design / video
Social: social media strategy / editorial calendar creation / promotions / social media monitoring / community management / reputation management / analytics and reporting / social management / campaign creation / contest development / graphic design
Advertising: print / promotions / cross-platform integration / radio / magazine / newspaper / billboards / outdoor advertising / out-of-home / strategic media plan / direct mailers
Digital: search engine optimization / search engine marketing / email marketing / analytics and reporting / digital display advertising / social media / ad creation / video marketing / google analytics / conversion rate optimization / marketing automation / attribution / retargeting