Clubhouse Coolers, a brand of Premium Waters, is a healthier alternative to sports drinks and fruit beverages for kids. It boasts only 25 calories and is loaded with vitamins A, B1, B5, B6, B12 and E! Clubhouse Coolers only uses natural flavors, sweeteners, and colors and is available nationwide at convenience stores, grocery stores, and mass retailers. Premium Waters, pleased with TDR’s work on its Water Joe and Nicolet Water brands, approached us to help them reinvent the Clubhouse Coolers brand. We created a new Clubhouse Coolers logo and packaging highlighting the product’s health benefits.
Creative: design / copywriting / art direction / packaging / logo design / graphic design / advertising / signage