ELB (UW Carbone) image

ELB (UW Carbone)

Madison, WI

The Emerging Leadership Board is a group of young professionals focused on building community awareness of and raising funds for the UW Carbone Cancer Center through both personal and professional connections. Since 2011, the Emerging Leadership Board (ELB) has provided a “built-in” volunteer base for the UW Carbone Cancer Center (UWCCC). The group also organizes tours of the Wisconsin Institute for Medical Research and brings awareness to the UWCCC, which treats over 30,000 cancer patients every year. Mason, a TDR partner, is a member of the Emerging Leadership Board and offered The Digital Ring’s services to create a new website for the organization. Since then, TDR has lended its graphic design services to update the site and the organization’s social channels.

Development: website design / development / user experience / user interface / wordpress / responsive design / quality assurance / usability testing / front-end development / back-end development / hosting and server management / landing page development

Strategy: messaging strategy

Creative: ideation / design / art direction / identity / brand identity / graphic design / advertising / collateral design

Social: graphic design

Digital: search engine optimization / search engine marketing / analytics and reporting / social media / google analytics