Fiskars image


Middleton, WI

Fiskars is an international brand that prides itself on creating better and smarter tools for the home, office, garden, and classroom. Established over three and half centuries ago (1649) in a small Finnish village, Fiskars is one of the oldest companies in the world and boasts a rich heritage. Since its inception, the company has maintained an innovative spirit, unparalleled creativity, and a commitment to creating superior tools that help their customers solve everyday problems. The company’s design philosophy? That all things Рeven the simplest Рcan be made better and smarter. The team at Fiskars approached The Digital Ring to help name a new product: a process that involved evaluating the competitive landscape and researching existing trademarks.

Strategy: product naming