Fiskars is an international brand that prides itself on creating better and smarter tools for the home, office, garden, and classroom. Established over three and half centuries ago (1649) in a small Finnish village, Fiskars is one of the oldest companies in the world and boasts a rich heritage. Since its inception, the company has maintained an innovative spirit, unparalleled creativity, and a commitment to creating superior tools that help their customers solve everyday problems. The company’s design philosophy? That all things – even the simplest – can be made better and smarter. The team at Fiskars approached The Digital Ring to help name a new product: a process that involved evaluating the competitive landscape and researching existing trademarks.
Strategy: product naming