The Perfect Tire, Rain or Shine
Founded in 1898, Goodyear prioritizes innovation to help maintain its status as one of the world’s leading tire companies and most recognized brand names. Goodyear develops, manufactures, markets, and distributes tires for almost all applications, delivering performance handling, all-weather reliability, and affordable quality. In 2018, the tire giant turned to us for help when it came to building awareness for a new product line.
Results
Millions of Ad Impressions
We helped Goodyear spread awareness of their WeatherReady tires by serving over 9 million ad impressions over the course of the campaign.
Thousands of Site Visits
Our ads also garnered over 65,000 clicks to the website, far exceeding the previous months’ awareness campaign results.
Higher CTR & Lower CPC
Weather-triggered ads had an 18% higher click-through rate (CTR) and a 45% lower cost per click (CPC) than ads not associated with a weather event, translating to a much-improved ROI.