Jack’s Stir Brew Coffee has delighted New Yorkers with its 100% organic coffee and vegan baked goods since 2003, when its founder, Jack Mazzola, opened the coffee shop with community-oriented goals in mind. Fast forward more than 15 years, and Jack’s now serves over 50,000 people each week, boasting six locations across Manhattan and Eastern Long Island. Jack’s prides itself on maintaining a set of core values – the same values that Jack Mazzola’s father embodied when he ran his own business. Jack’s approached The Digital Ring in 2017 for help with marketing strategy and execution, including content creation and engagement on social media, community management, paid digital advertising, email marketing, web development, and more.
Development: website design / development / API integrations / user experience / user interface / content creation / software integrations / wordpress / responsive design / CMS expertise / quality assurance / usability testing / front-end development / back-end development
Strategy: branding / messaging strategy / research / software consulting / strategy testing / new product optimization research / thought leadership / trend analysis / market segmentation / customer acquisition / customer retention / process improvement / business technology / competitive strategy
Creative: ideation / design / copywriting / art direction / identity / packaging / brand identity / graphic design / advertising / collateral design / signage
Social: social media strategy / editorial calendar creation / promotions / social media monitoring / community management / analytics and reporting / social management / campaign creation / contest development / content creation / graphic design
Advertising: promotions / direct mailers
Digital: search engine optimization / search engine marketing / email marketing / analytics and reporting / digital display advertising / social media / pay per click / ad creation / google analytics / conversion rate optimization / marketing automation / attribution / retargeting