MACC Fund image


Milwaukee, WI

The MACC Fund is a non-profit organization located in Milwaukee, Wisconsin – the home of the Milwaukee Bucks. In 1976, on the night of his retirement from the NBA, Jon McGlocklin announced the founding of Milwaukee Athletes Against Childhood Cancer, which would soon grow in ways he never expected and is now called Midwest Athletes Against Childhood Cancer. In the 40+ years since its inception, the MACC Fund has raised over $62 million for childhood cancer research. MACC Fund originally approached The Digital Ring in need of a new website (check it out here) and has continued partnering with us on various marketing initiatives ever since.

Development: website design / development / API integrations / user experience / user interface / content creation / software integrations / wordpress / responsive design / CMS expertise / quality assurance / usability testing / front-end development / hosting and server management / landing page development

Strategy: messaging strategy / software consulting

Creative: logo design / graphic design

Social: campaign creation

Digital: search engine optimization

The folks at the Digital Ring have been a blessing to work with! Not only have they provided expert opinions and analysis of our digital marketing efforts, but they’ve been extremely reliable and timely in their efforts. They’ve consistently gone above and beyond to help the MACC Fund and we look forward to a long relationship with them.

Michael Bielawski, Development Officer

The Digital Ring has been a great addition to the MACC Fund’s marketing/communications efforts. As a nonprofit with a small staff, being able to count on The Digital Ring to help us in a creative, timely, professional and caring manner is very important. Their willingness to work in concert with us has produced impressive results and their introducing us to new ideas is invaluable in helping us raise funds to help children with cancer and blood disorders. They help the MACC Fund help kids 24/7/365 - and you can’t beat that.

John Cary, Executive Director

“Cure Itself Out of Existence”

For over 40 years, the MACC Fund has been dedicated to raising funds for childhood cancer and blood disorder research. Since 1976, the Milwaukee-based nonprofit has raised over 62 million dollars. Its contributions have helped to increase the five-year survival rate for all types of childhood cancer from 20% in the 1970’s to 80% today. The organization strives to one day “cure itself out of existence.”  

Uncharted Territory: Social Fundraising

2016 marked 40 years since the MACC Fund’s inception. To celebrate its 40th anniversary, the nonprofit set out to raise $4,000: a rather modest goal, given its history. However, the MACC Fund team was determined to launch a fundraising campaign limited to social media: a departure from the traditional forms of fundraising they had relied on historically. MACC Fund considered The Digital Ring a trusted partner – TDR had built their site earlier that year – so, naturally, they tapped TDR to navigate the social fundraising effort.

“40 for 40” Takes Off

Within two weeks, The Digital Ring had created a social campaign messaging the MACC Fund’s “40 for 40” initiative, encouraging donors to donate $40 to celebrate the 40th anniversary. Elements of the campaign’s creation included:

  • Graphic design and content creation for social posts and ads promoting the campaign
  • Design and development of a landing page optimized for donor conversion
  • Integration of social ads and landing page with existing donor software

$4,000 Goal Exceeded

At the end of the campaign, donations had exceeded the $4,000 fundraising goal more than two times over. In roughly one week, “40 for 40” raised over $10,000 in donations. On top of that, the campaign helped lay the framework for a new, social media-focused type of fundraising for the MACC Fund team. This type of campaign, and the ones that followed, have allowed MACC Fund to extend their reach and have afforded them a new platform to continue to fight childhood cancer.