Reaching the Right Audience During COVID-19
Trusted by close to 5,000 customers in over 65 countries, Mediasite is the global leader in video technology for higher education, enterprise, and healthcare.
When COVID-19 forced the country into quarantine, corporations and educational institutions scrambled to find a video solutions provider to support online classes, training, and enterprise-level video hosting and communications.
Mediasite needed a way to cut through the noise and reach key decision-makers at these organizations — in the right place and at the right time.
Results
Quick Action Pays Off
- Conversions increased 935% (176 vs. 17)
- Conversion rate increased 264% (1.63% vs. .45%)
- Cost per conversion decreased 80% ($107 vs. $534)