Mediasite image

Mediasite

Madison, WI

Video platform Mediasite gives users the ability to transform how people learn, communicate, collaborate, and ultimately excel. Boasting close to 5,000 customers in over 65 countries, Mediasite has become the global leader in video technology for higher education, enterprise, and healthcare, helping organizations tell stories that stick. The company has seen 90% growth in views each year and has amassed an impressive number of loyal brand advocates: over 94% of their customers would recommend Mediasite to others.

In 2018, we built Mediasite’s new streamlined and user-friendly website that showcases their impressive video platform product and highlights its transformative solutions. After launching the site, we also implemented a full funnel marketing strategy across search, display, and social to help guide users through a long B2B path to purchase. As a result of our efforts, Mediasite has seen the following improvements to last year:

  • 162% increase in click-through rate
  • 40% increase in conversions
  • 35% increase in conversion rate
  • 24% decrease in cost per conversion
  • 18% decrease in average bounce rate
  • 33% increase in average site duration

Check out the new site here.

Development: development / API integrations / user experience / user interface / software integrations / wordpress / responsive design / quality assurance / usability testing / front-end development / back-end development / hosting and server management / landing page development

Strategy: messaging strategy / research / customer acquisition / competitive strategy

Digital: search engine optimization / search engine marketing / analytics and reporting / digital display advertising / pay per click / ad creation / video marketing / google analytics / conversion rate optimization / marketing automation / retargeting