Celebrating Thirty Delicious Years
Founded in 1989 with one location in the heart of the UW-Madison campus, Milio’s has since grown to over thirty restaurants across the Midwest. In 2019, we helped Milio’s — which prides itself on community involvement as well as on gourmet sandwiches — celebrate its 30th anniversary with a “throwback campaign” to drive sales and deepen its connection to fans.
Results
The Campaign Boosts Milio’s Sales...Even After It Ends
The throwback giveaway campaign generated enough buzz that Milio’s saw an average sales lift of 6% over the previous year during the campaign’s two-month run. The positive trend continued into the aftermath of the campaign.
Milio’s Sees an Impressive Lift in Web Traffic
Our giveaway campaign — and the digital and radio ads that supported it — drove a 200% increase in web traffic over the course of the campaign compared to the period prior. Almost 16,000 people visited the giveaway entry page on Milio’s site.
The Campaign Generates Unprecedented Facebook Engagement
Our social reach and engagement skyrocketed as followers reminisced about Big Mike’s Super Subs and tried their hand at our trivia questions. During the campaign, we saw close to 1,000 shares on Facebook. There was so much buzz that one fan even started a Reddit thread speculating on the return of Big Mike’s Super Subs.
Over 10,000 People Enter the Giveaway
…And the best part? It wasn’t just longtime Milio’s fans getting in on the action. We collected close to 1,000 new email addresses and can now engage those new fans via email promos and updates.