Milio’s Sandwiches is a sandwich shop serving gourmet sandwiches on award-winning bread. Founded in 1989 with one sandwich shop in the heart of the UW-Madison campus, Milio’s has grown to 32 restaurants — both corporate and franchise locations— located across Wisconsin, Iowa, and Minnesota. Initially, The Digital Ring worked with Milio’s to optimize their social media accounts. Now, we run all aspects of Milio’s marketing, helping the brand drive sales through email marketing, digital advertising, content creation, and more. We’ve won six American Advertising Awards for the work we’ve done for Milio’s.
In 2018, we designed and built a new website for the sandwich shop, improving upon the user experience, online ordering feature, and information available on their previous site. The new site has seen a 7% lift in web sessions and a 15% lift in web sales per store. To complement the new site, we also implemented e-commerce tracking that allows Milio’s to measure and analyze all web transactions, which helps guide their business decisions.
Check out the new Milio’s site here.
Development: website design / development / API integrations / user experience / user interface / content creation / software integrations / wordpress / custom software development / responsive design / quality assurance / usability testing / front-end development / back-end development / hosting and server management / landing page development
Strategy: branding / messaging strategy / product naming / research / software consulting / strategy testing / new product optimization research / thought leadership / media relations / crisis communication / community relations / trend analysis / market landscaping / opportunity mapping / market segmentation / customer acquisition / customer retention / process improvement / business technology / competitive strategy / gap analysis
Creative: ideation / design / copywriting / art direction / naming / identity / packaging / brand identity / logo design / graphic design / advertising / collateral design / video / swag / signage
Social: social media strategy / editorial calendar creation / promotions / social media monitoring / community management / reputation management / analytics and reporting / social management / campaign creation / contest development / content creation / graphic design
Advertising: print / content integration / promotions / cross-platform integration / radio / magazine / newspaper / billboards / outdoor advertising / out-of-home / strategic media plan / customized media management / coupon promotions / direct mailers
Digital: search engine optimization / search engine marketing / email marketing / analytics and reporting / digital display advertising / social media / ad creation / video marketing / google analytics / conversion rate optimization / marketing automation / attribution / retargeting
Addy Award Winner: 2016 | Milio's Sandals Campaign / 2016 | Milio's 12 Days Campaign Email / 2016 | Milio's Life is Beautiful Campaign Email / 2016 | Milio's Life is Beautiful Social Campaign / 2016 | Milio's Life is Beautiful Campaign / 2017 | Milio's Sandwich Teaser Email / 2018 | Milio's Website
Working with The Digital Ring has been beyond my expectations! I love that I have a whole team at TDR constantly ensuring my marketing is strategic and fresh. It adds so much to my business!