Nicolet Water

Nicolet Water is a water brand of Premium Waters. The official bottled water of the Green Bay Packers, Nicolet Water is sold at Lambeau Field and regional retailers. Initially, Nicolet Water contacted The Digital Ring to create a digital version of their retail promotion, Water Boy Water Girl (now called Water Kid). After the successful launch of the promotion, Nicolet Water asked TDR to revamp their logo, create brand guidelines, and redesign their bottle packaging. The Digital Ring now provides Nicolet Water with ongoing design services such as the creation of print and digital ads.