Nicolet Water is a water brand of Premium Waters. The official bottled water of the Green Bay Packers, Nicolet Water is sold at Lambeau Field and regional retailers. Initially, Nicolet Water contacted The Digital Ring to create a digital version of their retail promotion, Water Boy Water Girl (now called Water Kid). After the successful launch of the promotion, Nicolet Water asked TDR to revamp their logo, create brand guidelines, and redesign their bottle packaging. The Digital Ring now provides Nicolet Water with ongoing design services such as the creation of print and digital ads.
Development: content creation / custom software development / responsive design / front-end development / back-end development / hosting and server management / landing page development
Creative: design / copywriting / art direction / packaging / brand identity / logo design / graphic design / advertising / signage
Advertising: print / promotions
Digital: analytics and reporting / digital display advertising / ad creation
Addy Award Winner: 2017 | Nicolet Water Bottle Packaging Design / 2017 | Nicolet Water Logo Design