Pres House Apartments
Pres House Apartments is a residential community designed for UW-Madison students and located in the heart of the university campus. Known for its prime location, as well as for fostering a strong sense of community among its residents, Pres House operates as a non-profit whose mission is to benefit the UW-Madison student body through scholarship and wellness programs. Pres House Apartments reached out to The Digital Ring during the midst of a downtown apartment boom. With an increasingly congested apartment scene and Madison apartment vacancy reaching almost 5%, Pres House looked to The Digital Ring for help in running their social, developing and implementing paid search and email marketing strategies, creating new brochures and signage, coordinating two open house events, and designing an updated website. As of January, occupancy for the 2018-19 school year has reached 65%, which is up 40% from last year. The apartments are anticipated to reach near full occupancy by the start of the school year.
Development: website design / development / user experience / user interface / content creation / wordpress / responsive design / quality assurance / usability testing / front-end development / hosting and server management
Creative: ideation / design / copywriting / art direction / identity / brand identity / graphic design / advertising / collateral design / video / swag / signage / drone videography
Social: social media strategy / editorial calendar creation / promotions / social media monitoring / community management / reputation management / analytics and reporting / social management / campaign creation / contest development / content creation / graphic design
Advertising: print / promotions / outdoor advertising
Digital: search engine optimization / search engine marketing / email marketing / analytics and reporting / digital display advertising / social media / ad creation / video marketing / google analytics / retargeting