Built on 100-year-old traditions, Red Arrow Camp offers a traditional, single-session summer camp experience for boys ages 7 to 16. Located on the shores of Trout Lake in Wisconsin’s Northwoods, the camp provides campers an unmatched opportunity to challenge themselves, develop confidence, and learn new skills while having the summer of their lives. At the end of the summer, campers leave Red Arrow having experienced the wonder of nature, the satisfaction of hard work, and the magic of enduring friendships. In 2018, Red Arrow Camp approached The Digital Ring to design and build a new website in time for their 100-year anniversary. In response, we created a site that transports the viewer to Wisconsin’s Northwoods, highlighting the hallowed traditions and unique offering of Red Arrow Camp (check it out here). Following site launch, our partnership continued as we devised and executed a digital advertising campaign aimed at recruiting new campers.
Development: website design / development / user experience / user interface / content creation / wordpress / responsive design / quality assurance / usability testing / front-end development / back-end development / hosting and server management
Strategy: messaging strategy / research / customer acquisition / customer retention
Creative: ideation / design / copywriting / art direction / logo design / graphic design / advertising / collateral design
Digital: search engine optimization / search engine marketing / analytics and reporting / digital display advertising / social media / pay per click / ad creation / video marketing / google analytics