Smart Emoji (Bad Donkey) image

Smart Emoji (Bad Donkey)

Madison, WI

Smart Emoji (formerly Bad Donkey) is a Madison-based company that provides dynamic mobile units that can be shared across messaging and social apps. SmartEmoji are: 1) predictive: typing brand names or keywords suggests SmartEmoji options, 2) interactive: SmartEmoji offer tap-to-reveal technology, making the SmartEmoji experience compelling, dynamic, and memorable, and 3) analytic: SmartEmoji provides reporting to track user engagement. SmartEmoji approached The Digital Ring to build a custom website that captured the fun, fresh feeling of the brand. Since the launch of the SmartEmoji site, TDR has maintained the site to ensure an optimal user experience.

Development: website design / development / user experience / content creation / wordpress / responsive design / CMS expertise / front-end development / hosting and server management / landing page development

Creative: design / art direction / graphic design

Digital: search engine optimization

The Digital Ring exceeds our creative and executional expectations...and, within a startup’s budget. It’s rare when you find a team that can deliver on all three things at once.

Bill Towell, CEO/Founder