Sonic Foundry image

Sonic Foundry

Madison, WI

Sonic Foundry is the global leader in video capture, management and webcasting solutions for education, business, and government. Boasting over 3,000 customers in 60 countries, the company states as its mission the amplification of the world’s knowledge by empowering organizations to center classes, trainings, communications, and events around transformative video, thereby powering a smarter, more connected world. Sonic Foundry turned to The Digital Ring for help in building awareness and generating sales leads for Mediasite, their video platform, at key events throughout the world through targeted online display, video, and social media advertising. Later on, The Digital Ring also designed and built a new website for Sonic Foundry that reflects the company’s modern, streamlined approach.

Development: landing page development

Digital: search engine marketing / digital display advertising / social media / ad creation / video marketing / conversion rate optimization / retargeting