Headquartered in Madison, WI, TDS is a national provider of high-speed internet, television, and phone service and is the seventh largest local exchange carrier in the country. The company was founded in 1969 and prides itself on connecting local families, farmers, and co-ops to their communities and to the world. Today, it connects almost 300,000 customers across 900 communities to TV, broadband, and phone service. TDS partnered with The Digital Ring to increase installs in key markets throughout the United States. A holistic testing strategy was developed to run iterative testing on display and social to maximize relevant website traffic that ultimately converted into new purchases for residential service.
Digital: digital display advertising / social media / retargeting