Connecting Communities Nationwide
Founded in 1969, TDS Telecom provides over 1.2 million high-speed internet, television, and phone service connections across nearly 900 communities. One of the largest local exchange carriers in the country, TDS prides itself on facilitating connection and values diversity, inclusion, and community involvement. However, despite the company’s upward trajectory, it was experiencing a decline in orders driven by paid search. So, the team at TDS turned to our digital advertising experts for help.
Results
In-Depth Insights & Actionable Takeaways
The new paid search account and reporting structure provided insight into the paid and organic search channels’ interaction. It also led to ongoing, actionable learnings for both the paid search and SEO teams.
Driving Paid & Organic Orders
Equally as important, we saw the following as a result of our efforts:
- Paid and organic orders collectively increased 24%
- Cost per order decreased 22%
- Order rate increased 21%