Headquartered in Madison, WI, TDS Telecom is a national provider of high-speed internet, television, and phone service and is the seventh largest local exchange carrier in the country. The company was founded in 1969 and prides itself on connecting local families, farmers, and co-ops to their communities and to the world. Today, it connects almost 300,000 customers across 900 communities to TV, high-speed Internet, and phone service. The company prides itself on a commitment to diversity, inclusion, and community involvement. TDS partnered with The Digital Ring to increase installs in key markets throughout the United States. A holistic digital marketing strategy was developed across display ads, paid social media marketing, paid search and organic search to maximize relevant website traffic that ultimately converted into new purchases for residential service. Through the use of custom reporting and analytics, The Digital Ring has been able to tie all of these efforts back to what matters most for TDS: new home service installs.
Since partnering with The Digital Ring, TDS has seen the following digital advertising wins:
- 26% increase in online orders (YoY)
- 21% decrease in cost per online order (YoY)
- 21% increase in holistic search traffic (YoY)
- 0% change in budget (YoY)
Strategy: messaging strategy / new product optimization research
Creative: graphic design
Digital: search engine optimization / search engine marketing / analytics and reporting / digital display advertising / social media / pay per click / google analytics / retargeting
