The Marketing Arm (TMA) is a marketing and promotion agency specializing in entertainment, sports, cause, event, and digital marketing. Founded in 1993, the organization quickly made a name for itself by planning NBA charity games and creating commercials that aired during the NCAA Final Four and Super Bowl. The Marketing Arm has seen significant growth since its inception and continues to focus on customer engagement across all checkpoints of the customer journey. This organization has worked with over 100 brands and has a number of awards to their name. The Marketing Arm approached TDR to create and launch a number of diverse paid digital advertising campaigns.
Strategy: messaging strategy
Creative: graphic design / advertising
Social: promotions / campaign creation
Digital: search engine marketing / analytics and reporting / digital display advertising / ad creation / video marketing / OTT / conversion rate optimization / attribution / retargeting