Ulla Eyewear image

Ulla Eyewear

Madison, WI

Ulla Eyewear is a locally owned high-end eyewear store located at Hilldale Shopping Center in Madison, Wisconsin. Ulla (pronounced ooo-la) and her husband, Joe Graber, founded Ulla Eyewear in 1998 after many of Ulla’s friends took notice of the fun, bold and distinctive eyewear she brought back from trips to her native Germany. Since then, Joe’s daughter Brittany has taken over operations and has continued to fit Madisonians in eyewear that matches our city perfectly: unique and amazing! Looking for a partner to help increase foot traffic and sales, Brittany approached The Digital Ring, and we took on multiple aspects of her marketing, including designing and building a new website (check it out here).

Strategy: branding / messaging strategy / product naming / research / strategy testing / thought leadership / media relations / community relations / trend analysis / customer acquisition / customer retention / process improvement / competitive strategy

Creative: ideation / design / copywriting / art direction / naming / brand identity / logo design / graphic design / advertising / collateral design / signage

Social: social media strategy / editorial calendar creation / promotions / social media monitoring / community management / analytics and reporting / social management / campaign creation / contest development / content creation / graphic design

Advertising: print / promotions / radio / tradeshow support / magazine / newspaper / outdoor advertising / strategic media plan / direct mailers

Addy Award Winner: 2017 | Ulla Store Window Cling / 2017 | Ulla ReFramed Logo Design

The Digital Ring has been invested in and enthusiastic about my business since day one - after years of handling it all myself, it felt good to hand it over to a partner I can trust. Quick turnarounds and creative work are two major items I hoped for in hiring an agency, and I definitely got them both with The Digital Ring!

Brittany Graber, Owner/President