Ultra-Aire image


Madison, WI

Ultra-Aire, a subsidiary company of Therma-Stor LLC, is a Madison-based company providing the industry’s most complete line of home ventilating dehumidifiers and accessories. Ultra-Aire’s dehumidifiers not only control home humidity levels, eliminating the risk of mold, harmful chemicals, dust mite infestations, and other contributors to poor air quality, but also function as high-efficiency air filtration systems, ensuring the flow of clean, fresh air throughout the home. Investing in a dehumidifier improves residents’ quality of life by increasing home comfort levels and reducing the risk of health issues brought on by poor air quality. Dehumidifiers also protect the structural integrity of a home and its contents. The Digital Ring designed and built a new website for Ultra-Aire and continues to provide creative, paid digital, and SEO services.

Development: website design / development / user experience / content creation / software integrations / wordpress / custom software development / responsive design / CMS expertise / quality assurance / usability testing / front-end development / back-end development / hosting and server management / landing page development

Strategy: research / software consulting / thought leadership

Creative: design / art direction / graphic design

Digital: search engine optimization / email marketing / analytics and reporting / google analytics / conversion rate optimization