Bringing Caffeinated Water to the Masses
Water Joe entered the scene in 1996 as the brainchild of an under-caffeinated college student. As the world’s first caffeinated water, Water Joe helps people make healthier decisions without sacrificing their daily caffeine kick. In 2015, the Water Joe team approached us to build their new website. Since then, we’ve taken on other aspects of their digital marketing and the exciting challenges that accompany it — like building brand awareness and engagement via social media.
Results
Water Joe’s Social Following Grows by 50%
As a result of our efforts, Water Joe’s Facebook following grew by 43% (over 1,500 new followers) over the course of a year. Its Instagram following grew by even more: 99% or almost 500 followers.
Proving Popularity & Staying Power to Distributors
Besides helping to foster a loyal fanbase, we’ve enhanced Water Joe’s social presence in order to win over retailers and distributors who view a social following as an indicator of future sales potential. In recent years, the Water Joe brand has expanded to retailers including Target, Speedway, Express Stop, and more.