Water Joe, a brand of Premium Waters, is a caffeinated water that tastes like... WATER! It’s a no-frills product for people looking for a healthier, non-carbonated alternative to coffee, soda and energy drinks. Water Joe is available for purchase in convenience stores, grocery stores, mass retailers, and e-commerce channels. The brand was the brainchild of a college student in 1996, who didn’t like soda but need a kick of caffeine! Water Joe approached The Digital Ring to create a website that could turn a commodity item into a full-blown brand in the hopes of growing its distribution and sales.
Development: website design / development / API integrations / user experience / user interface / content creation / software integrations / wordpress / responsive design / CMS expertise / quality assurance / usability testing / front-end development / back-end development / hosting and server management
Creative: design / copywriting / art direction / brand identity / graphic design / advertising / collateral design / tradeshow displays / signage
Social: social media strategy / editorial calendar creation / promotions / social media monitoring / community management / reputation management / analytics and reporting / social management / campaign creation / contest development / content creation / graphic design
Advertising: print / promotions / cross-platform integration / tradeshow support / magazine / out-of-home
Digital: search engine optimization / email marketing / analytics and reporting / digital display advertising / social media / ad creation / google analytics
Addy Award Winner: 2016 | Water Joe Website / 2016 | Water Joe Website: Responsive Design