Mediasite

Reaching the Right Audience During COVID-19

Trusted by close to 5,000 customers in over 65 countries, Mediasite is the global leader in video technology for higher education, enterprise, and healthcare. When COVID necessitated remote learning and working, we sprang into action to help Mediasite reach an audience in need.

Client:

Mediasite

Services:

Paid Media Planning & Digital Advertising

Industry:

Technology

Mediasite

The Challenge

When COVID forced the country into quarantine, corporations and educational institutions scrambled to find a video solutions provider to support online classes, training, and enterprise-level video hosting and communications. Mediasite needed a way to cut through the noise and reach key decision-makers at these organizations.

Reaching the Right People at the Right Time

As news broke of “stay at home” orders, we developed new paid search campaigns to reach an audience searching for the type of video technology that Mediasite provides. Working closely with the Mediasite team, we identified a new set of keywords and wrote personalized, relevant ad copy.

Ads Reflect Current Conditions

In addition to adjusting paid search, we overhauled existing display advertising campaigns, updating imagery and messaging to reflect changing working, learning, and teaching conditions.

Results: Triple-Digit Conversion Growth

Our quick action paid off; Mediasite effectively reached an audience in need and saw the following results:

935%

increase in

conversions

264%

increase in

conversion rate

80%

decrease in

cost per conversion

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