PHD Empowering Automation

A Fresh Brand for a Client Empowering Automation Worldwide

From highly precise products and customization capabilities to superior engineering knowledge and expertise, PHD empowers its partners to manufacture the things that simplify, improve, and advance people’s everyday lives. We helped them update their brand identity, designing and building a website that reflects the quality and sophistication of their products.

Client:

PHD

Services:

Brand Strategy & Identity

Search Engine Optimization

Strategic Marketing Consulting

Website Design & Development

Industry:

Manufacturing

PHD

The Challenge

The PHD team hoped to build a brand worthy of a global company providing sophisticated automation solutions that fuel breakthroughs, innovation, and success. At the same time, they wanted their brand to highlight an unwavering focus on customer service while incorporating a compelling origin story dating back to the mid-1900s.

Refining a Powerful Identity

We began the process by interviewing PHD’s leadership team to solidify the company’s brand platform — its story, key messages, mission statement, values, tagline, and more. With that as a foundation, we moved on to visual brand identity, refreshing PHD’s logo, colors, typography, and key marketing materials like business cards.

PHD

A Website for a Global Brand

With PHD’s brand messaging and visual identity in place, we moved on to the company’s website. There, we designed a user-friendly interface that helps distributors and end-users quickly find the products and resources they’re looking for. At the same time, bold, engaging visuals put PHD’s products and capabilities on full display, making the user experience not just productive — but also enjoyable.

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