Refreshed Branding For A Client-focused IT Firm

AEBS was in need of a brand platform and visuals that exuded a unique combination of expertise and personality. This would serve as the foundation for their new marketing collateral – including a fresh website – that will support the upper part of the sales funnel.

The AEBS team is serious about leading their clients to success, which is why we settled on a compass as the perfect centerpiece of their new logo. Its direction indicates forward progress and momentum, combined with simplicity and easily-recognizable symbolism.

We helped ABS narrow down their messaging to what is really important to them, such as their differentiators and value proposition, and made sure that the verbiage on all new marketing collateral was a direct reflection of this messaging. To cap things off, we incorporated eye-catching colors and intriguing fonts to ensure that the new AEBS brand was as inviting to the eye as possible.

“We enjoyed working with TDR for our branding refresh. The TDR team was attentive to detail, iterated with us on changes and new ideas, and upheld a high standard for client satisfaction. Overall, we would highly recommend working with TDR if you prefer a collaborative, focused partnership that delivers high quality results.”