A Minneapolis Marketing Agency That Connects Your Campaigns to Revenue
Most businesses know their cost per lead. Almost none know their cost per customer.
The gap between marketing metrics and revenue is where your marketing budget disappears. Your ad platforms tell you cost per click. Your CRM counts leads. But neither shows you which campaigns actually generate customers or which marketing strategies reach your target audience profitably. Without the full picture, it's difficult to know where to focus your efforts.
We build you a complete marketing system that connects everything, your website, CRM, SEO, and paid channels, so you can see which efforts drive revenue, not just activity. Then we optimize based on what actually closes deals.
Stop wasting budget on low-quality leads
Most businesses optimize ad spend based on cost per lead and volume, hitting lead targets while revenue stagnates. When you connect marketing data to closed deals, you see which sources generate leads that actually convert and which just clog your pipeline. The shift: you allocate budget based on customer acquisition cost, not lead cost. That changes everything about which channels you prioritize and how you optimize them.
Fix pipeline leaks before they drain your growth
Without attribution connecting marketing source to sales outcome, you can't tell if leads are dying because of quality issues, sales follow-up problems, or campaign-product mismatch. Once you track the complete journey, the patterns emerge: Channel X brings high volume but terrible conversion. Channel Y costs more but closes at 3x the rate. The strategic implication: you stop treating all leads equally. You build different nurture sequences, adjust sales priority, and shift budget toward sources that convert.
Optimize for the metrics that drive your business
Most businesses track impressions, clicks, and cost per lead. What actually matters: customer acquisition cost, conversion to closed deal, lifetime value by source. The gap between those two lists is why marketing feels disconnected from outcomes. When you optimize for leads, you get leads. When you optimize for revenue, you get customers. The attribution system lets you measure and optimize for what moves your business forward.
Make decisions based on data, not guesswork
Right now you're scaling campaigns based on lead volume and hoping they convert. With revenue attribution, you know Campaign A's leads closed at 12% while Campaign B closed at 4%. You know which creative brought leads with the shortest sales cycle. You know which landing page drove revenue, not just form fills. Every optimization decision gets easier when you can track customer behavior through the complete funnel and see measurable results at every stage. Do more of what produces customers, less of what doesn't.
Digital marketing services that drive performance In Minneapolis
Our specialized digital marketing services are designed to deliver the highest return on your investment. After understanding your unique goals, we tailor a strategic mix of services to drive real business results for your Minneapolis-based company.
We set up the attribution infrastructure that connects your marketing to revenue, integrating your CRM, ad platforms, and analytics so you can track leads from first click to closed deal. This is the foundation that makes performance optimization possible. Once the system is built, you know exactly which campaigns generate customers and which waste budget.
Your website needs to do more than look good. It needs to track visitor behavior, capture leads effectively, and feed data into your attribution system. As a web design agency focused on conversion, we build sites optimized for performance and integrated with your CRM and analytics, so every visitor action connects to your revenue data. The result: a website that's a measurable business asset, not just a digital brochure.
Most businesses optimize paid campaigns for lead volume or cost per lead. We optimize for what actually matters: customer acquisition cost and revenue per campaign. By connecting ad performance to closed deals, we identify which campaigns, audiences, and creative actually drive customers. Same spend, better returns through smarter digital marketing strategies.
Traffic without conversion is just a vanity metric. We target keywords and build content around what brings customers, not just visitors. By tracking which organic traffic sources actually close into deals, we double down on what works and cut what doesn't. The result: improved brand visibility and online visibility that translates to revenue, not just rankings.
Your ads, landing pages, and content need to do more than look professional, they need to drive action. We combine design and copywriting with conversion rate optimization, testing what actually moves prospects through your pipeline. Every creative decision is informed by what performs, not just what looks good. Our content creation process focuses on reaching your target audience with messaging that converts.
From interviews to product launches and events, our local Minneapolis video team makes your brand unforgettable with high-quality, engaging content.
UNRL: video production feature
Creating the brand anthem video for St. Paul-based clothing brand UNRL was a journey through the company's impressive growth story. This video narrates the remarkable evolution of UNRL from modest beginnings to the multi-million dollar business it is today. The three-day shoot involved interviewing key figures who have been integral to the company's success, offering a personal and in-depth look at UNRL's journey. This video serves as a powerful testament to the brand's development, resilience, and the entrepreneurial spirit that has driven its significant achievements.
You've Come this Far . . .let's take the next step
We’d love to share how digital marketing can help elevate your brand — and your business’s bottom line.
Why Businesses in Minneapolis Choose The Digital Ring
Most digital marketing agencies in Minneapolis optimize for metrics that look good in reports but don't connect to revenue. They'll show you impression growth, click-through rates, and cost per lead.
We built The Digital Ring around a different strategic approach. Before you can optimize marketing performance, you need to see the complete picture, from first click to closed deal. That means connecting your ad platforms, website, CRM, and sales data into one attribution system. Most Minneapolis agencies don't do this because it's technical, time-consuming, and requires actual integration work. We do it because it's the only way to know what's actually working.
Here's how we work: We start by integrating your CRM with your ad platforms and analytics. Then we build the tracking infrastructure that follows leads through your entire pipeline. Finally, we optimize based on what drives revenue, not just what generates activity. This isn't quick-win tactics. You're building the foundation that makes real performance improvement possible.
With years of experience serving the Minneapolis market, we work primarily with small to medium and enterprise-stage B2C businesses in the Twin Cities metro area. E-commerce companies, service businesses, and healthcare companies that need their marketing connected to actual business outcomes are all part of our portfolio. As a strategic partner, we focus on local businesses and companies throughout Minnesota that are serious about connecting marketing spend to measurable results.
If you're spending serious money on marketing but can't definitively say which efforts produce customers, we can help you finally see what's working.
Recent Thoughts on Digital Marketing
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Frequently Asked Questions
821 E Washington Ave #200
Madison, WI 53703
608.836.7464
