A Thoughtful Brand For A Design-forward Company

ADCI wanted to completely refresh their brand’s identity and digital experience. The firm prides themselves on being “design first” — every design is an opportunity to inspire emotion, passion, and connection — but their old collateral lacked personality even though their team is bursting with it.

ADCI is both a reliable partner through every turn of the design process and an industry-leading powerhouse of creativity, excitement, and sophistication. Above all, their new branding needed to capture this balance — an intersection we’re passionate about here at TDR, too.

Throughout our work together, we empowered ADCI to further analyze their audiences’ needs and how to best communicate their value in a competitive industry. Our teams collaborated on in-depth customer frameworks, thoughtful messaging matrices, and careful visual decisions to create a smart, sincere brand that speaks to their clients.