Empowering A Brand Inspiring “kidpreneurs”

Our task for CEOs was two-fold. First — design and develop a modern, user-friendly website that engages the viewer while showcasing the non-profit’s unique offering. At the same time, create an eye-catching campaign to promote imPACTful Creations: CEOs’ business-in-a-box kits that parents (or teachers or youth leaders) can purchase for the aspiring “kidpreneur” in their life.

Following conversations with the CEOs team, we began to map a vision for their new site. The goal was to showcase CEOs’ multitude of programs and products in a compelling, easy-to-navigate way. It was also important that we highlight the benefits of participating in CEOs’ programs — improved financial wellness and college and career-readiness, for example. What was most important to the CEOs team, however, was telling the stories of the teens and kids that make up the CEOs community.

In tandem with the website design and development, we concepted a campaign to promote imPACTful Creations. We chose the theme “It all starts with a box” to communicate the attainability of entrepreneurship for every child who is given the opportunity. Then, we created campaign collateral including digital ads, flyers, signage, an article on the Madison Moms blog, a press release, and more. We also updated the imPACTful Creations boxes themselves with a fresh design.