Helping Edgewood University Make Every Story Count

Edgewood University wanted video content that could support a wide range of initiatives while presenting a consistent story across every channel.

Their goals included:

• Showcasing the student experience
• Bringing academic programs to life for prospective students
• Creating engaging creative for digital advertising
• Celebrating alumni and university achievements
• Building a collection of evergreen content that could be reused across future campaigns and events

The university was looking for a long-term creative partner who understood the Edgewood brand and could continue building on that foundation over time.

Showcasing the Edgewood Experience

Our work has spanned a variety of audiences and initiatives, including:

• A flagship university brand video
• Academic program videos
• Cutting Edge program videos
• Alumni Award recipient videos

Each video highlights the people, experiences, and opportunities that define Edgewood University while helping prospective students, alumni, and the broader community connect with the university in meaningful ways.

Today, these videos appear across the university's website, digital advertising campaigns, social media channels, admissions materials, and at campus events.

Supporting Recruitment Through Video

Video became an important part of Edgewood's digital advertising strategy.

After introducing video creative into Meta campaigns, the university attributed a newly enrolled student to the campaign within the first week of launch.

Compared to the previous static image ads, the new video creative generated the following results over the first 30 days:

• 69% more leads
• 89% more impressions

The results demonstrated the impact of video and continue to shape Edgewood's digital advertising efforts.

Supporting the University Beyond Recruitment

As the video library has expanded, so have the ways Edgewood uses it.

Today, the content supports digital advertising, the university website, social media, alumni and trustee events, and campus presentations.

The library is also serving as the foundation for Edgewood University's upcoming centennial film, which will premiere during the university's 100th anniversary celebration in 2027. Because years of footage already exist, the project can build upon an established visual history of the university.

Today, Edgewood University has a growing library of video content that supports recruitment, marketing, alumni engagement, fundraising, and university events.

As our partnership continues with new program videos, digital advertising, website enhancements, and the university's upcoming centennial celebration, each new project builds on the last. By approaching every production as part of a larger content strategy, Edgewood has built a library of content that continues to create value across departments, audiences, and initiatives.

Great video doesn't end when production wraps. We help organizations create content that can be used across campaigns, websites, events, and digital advertising for years to come. If you're looking to get more from your investment in video, let’s connect.