![](https://cdn.prod.website-files.com/65ebbe6f28c8d41812f05711/65eccb4f8d0f6e270a1e8bf4_logo-healthio%402x.png)
Refining A Brand Enabling Better Health
Milliman HealthIO helps employers, providers, health plans, and insurers manage healthcare risks, resources, and outcomes by empowering their communities with a digital platform that encourages healthy living. We helped the HealthIO team develop their brand identity — both visuals and key messaging — before designing and developing their new website.
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The Challenge
HealthIO wanted to build a distinct identity that leveraged their parent company’s brand equity. HealthIO needed an edge in a competitive market, aiming to position themselves as the go-to digital solution for the prevention and management of chronic conditions. To resonate with their audiences, we needed to establish air-tight messaging and a strong visual identity.
![](https://cdn.prod.website-files.com/65ebbe6f28c8d41812f05711/65eccbfef8cbd4eb5becc573_projects-healthio-2%402x-2048x1335.jpg)
A Robust Brand Identity
We began with a series of workshops, diving deep into HealthIO’s backstory, mission, audiences, and differentiators. After refining brand elements like value proposition, personality, and voice, we designed a visual identity — including colors, icons, and textures — that represents HealthIO’s optimistic, knowledgeable, pro-tech approach to health and healthcare.
![](https://cdn.prod.website-files.com/65ebbe6f28c8d41812f05711/65eccbc765acaa4acbfcbf4d_projects-healthio-3%402x-2048x1520.jpg)
A Strong, Modern Website
With HealthIO’s brand identity solidified, we moved on to their website. We concepted, wrote, and designed a visually engaging site that clearly speaks to HealthIO’s multiple audiences, showcases HealthIO’s advanced platform, and highlights HealthIO’s predictive, preventive, and empowering approach to health and healthcare.
![](https://cdn.prod.website-files.com/65ebbe6f28c8d41812f05711/65eccbe03dc79361d6054865_projects-healthio-4%402x-2048x1514.jpg)