Elevating the Marketing Strategy of a Packaging Pioneer

Roastar needed clear brand guidelines they could apply to their evolving products and services. We worked with them to create a clear, memorable visual identity, as well as a bespoke content strategy that spanned everything from educational blog posts to engaging social media. Our partnership didn’t end there, though – we applied the guidelines we created across a wide range of marketing deliverables.

A set of rules was critical for brand cohesion as TDR reimagined what Roastar could be. Establishing a set of colors, guiding imagery, fonts, and example layouts helped us solidify the visual language that would guide our creative executions.

Navigating Roastar’s slew of product offerings called for a little help; that’s the thinking that inspired a helpful new mascot, dubbed “Sterling.” Our stellar friend would make cameos across Roastar content and collateral, dispensing tips and tricks to less-experienced customers in a quirky, playful, on-brand voice.

TDR’s proposed content strategy was guided by a tagline that summed up Roastar’s broad services and knack for helping clients with any container-based need: “The Whole Package.” We kept all new content, from blogs to social media, maximally informative while leaning into the brand’s engaging voice. That fresh focus on guidance and resources included a five-part blog series that walked customers through the “how” and “why” of Roastar’s process.

An Online Design Tool that featured point-and-click simplicity, as well as flexible pattern and color combinations, took shape at Roastar – with plenty of help from TDR’s designers. Our creative team even took things a step further, inventing dozens of fictional brands that could show off available materials and special effects, and appear in Roastar’s free sample packs.