Modern Banking That Champions a Personal Touch
Financial information has become fragmented as tech quickly transforms the banking landscape. The Bank of New Glarus (BNG) wanted to remain a source of truth and an alternative to the one-size-fits-all practices of national chains – which necessarily included offering competitive rates, convenience, and other modern amenities.
Finance Made Personal
The brand guidelines TDR developed stressed that BNG understands the challenges and needs of their clients on a personal level. Through service rooted in expertise and humanity, they educate, empower, and reassure those who trust them with their financial well-being, forging a path to prosperity together.
Balancing Old and New
Together with the client, we developed a tone dubbed “business casual,” upholding their tradition of decorum and reliability while prioritizing approachability for new (especially younger) customers.
Design Elements as Tailored as Their Services
From eye-catching icons to fresh fonts and an array of patterns and gradients, TDR elevated The Bank of New Glarus brand with more captivating imagery and a broader color palette. Flat blues and greens gave way to nuanced navy and teal, framing bright, youthful photography. Negative space and large headings made digital content (including social media) more lively and digestible.
Thoughtfulness on the Go
One of TDR’s first implementations of the updated messaging and visual guidelines was a series of videos that promoted BNG’s Interactive Teller Machines. Giving customers the best of ATM transactions and personalized banking assistance was the perfect way to present BNG’s newly clarified value proposition.
821 E Washington Ave #200
Madison, WI 53703
608.836.7464
