A Thoughtful Brand for a Design-Forward Company
ADCI is a full-service architectural firm that brings creativity and technical expertise together. We helped them completely refresh their brand identity through audience research, updated visuals, a new website, and more.
Architectural Design Consultants, Inc.
Brand Strategy & Identity
Search Engine Optimization
Strategic Marketing Consulting
Website Design & Development
Architecture and Interior Design
ADCI wanted to completely refresh their brand’s identity and digital experience. The firm prides themselves on being “design first” — every design is an opportunity to inspire emotion, passion, and connection — but their old collateral lacked personality even though their team is bursting with it.
Creativity Meets Reliability
ADCI is both a reliable partner through every turn of the design process and an industry-leading powerhouse of creativity, excitement, and sophistication. Above all, their new branding needed to capture this balance — an intersection we’re passionate about here at TDR, too.
Discovery Deep Dive
Throughout our work together, we empowered ADCI to further analyze their audiences’ needs and how to best communicate their value in a competitive industry. Our teams collaborated on in-depth customer frameworks, thoughtful messaging matrices, and careful visual decisions to create a smart, sincere brand that speaks to their clients.
A New Brand Platform
ADCI’s new brand guidelines enable their internal team to make intentional decisions about their marketing messaging. All communications are cohesive and compelling, leaving viewers with a lasting impression.