A Thoughtful Brand for a Design-Forward Company

ADCI wanted to completely refresh their brand’s identity and digital experience. The firm prides themselves on being “design first” — every design is an opportunity to inspire emotion, passion, and connection — but their old collateral lacked personality even though their team is bursting with it.

ADCI is both a reliable partner through every turn of the design process and an industry-leading powerhouse of creativity, excitement, and sophistication. Above all, their new branding needed to capture this balance — an intersection we’re passionate about here at TDR, too.

Throughout our work together, we empowered ADCI to further analyze their audiences’ needs and how to best communicate their value in a competitive industry. Our teams collaborated on in-depth customer frameworks, thoughtful messaging matrices, and careful visual decisions to create a smart, sincere brand that speaks to their clients.

ADCI’s new brand guidelines enable their internal team to make intentional decisions about their marketing messaging. All communications are cohesive and compelling, leaving viewers with a lasting impression.