![](https://cdn.prod.website-files.com/65ebbe6f28c8d41812f05711/65efa203c45713f5a8c4c447_logo-ADCI.png)
A Thoughtful Brand For A Design-forward Company
ADCI is a full-service architectural firm that brings creativity and technical expertise together. We helped them completely refresh their brand identity through audience research, updated visuals, a new website, and more.
![Image of ADCI branding refresh.](https://cdn.prod.website-files.com/65ebbe6f28c8d41812f05711/65efa2306453933ca9892b8a_projects-ADCI-01%402x-scaled.jpg)
The Challenge
ADCI wanted to completely refresh their brand’s identity and digital experience. The firm prides themselves on being “design first” — every design is an opportunity to inspire emotion, passion, and connection — but their old collateral lacked personality even though their team is bursting with it.
![Image of Physical Marketing Collateral for ADCI.](https://cdn.prod.website-files.com/65ebbe6f28c8d41812f05711/65efa266c88a1ccc9b4f88e7_projects-ADCI-02%402x-1-scaled.jpg)
Creativity Meets Reliability
ADCI is both a reliable partner through every turn of the design process and an industry-leading powerhouse of creativity, excitement, and sophistication. Above all, their new branding needed to capture this balance — an intersection we’re passionate about here at TDR, too.
![Image of Physical Marketing Collateral for ADCI.](https://cdn.prod.website-files.com/65ebbe6f28c8d41812f05711/65efa2690d38bf64f04c85c5_projects-ADCI-03%402x-scaled.jpg)
Discovery Deep Dive
Throughout our work together, we empowered ADCI to further analyze their audiences’ needs and how to best communicate their value in a competitive industry. Our teams collaborated on in-depth customer frameworks, thoughtful messaging matrices, and careful visual decisions to create a smart, sincere brand that speaks to their clients.
![Image of Physical Marketing Collateral for ADCI.](https://cdn.prod.website-files.com/65ebbe6f28c8d41812f05711/65efa26cd9d0f8ce66799793_projects-ADCI-04%402x-1-scaled.jpg)