A Simplified, Intuitive Website For A Dedicated Nonprofit

Because of their dedication to preserving Wisconsin’s natural resources, My Wisconsin Woods has a vast amount of information to share While beneficial to their audience, this amount of information posed a unique challenge when it came to optimizing UX.

Our number one goal was to streamline the navigation for users of the new site. Thanks to a simplified navigation bar, information is organized in an accessible and intuitive way. The proof is in the pudding: the site has seen a 145% increase in newsletter signups since last year. In addition to increased conversion rate, overall time spent on page is down, which indicates improved UX: visitors to the site are finding their way around faster than ever before.

Continuing to keep the user in mind, we set out to improve readability of the site’s homepage. By adding color and altering spacing, we created a visually appealing experience for visitors, complete with a condensed and cohesive color scheme.

Performing private property visits is the cornerstone of My Wisconsin Woods’ mission. That’s why it was important to direct visitors to learn more about this service. By placing a call-to-action button in the new navigation bar, we’ve made information about this critical service more accessible to visitors. We rounded out this change by ensuring information about the program is concise, accurate, and up to date.