Developing a Brand Worthy of a One-of-a-kind Camp
Located on the shores of Trout Lake in Wisconsin’s Northwoods, Red Arrow Camp gives campers the opportunity to challenge themselves, develop confidence, and learn new skills while having the summer of their lives. We helped the Red Arrow team enhance their brand with a new logo and website.
Client:
Red Arrow Camp
Services:
Brand Strategy & Identity
Search Engine Optimization
Strategic Marketing Consulting
Website Design & Development
Industry:
Summer Camp
The Challenge
The team at Red Arrow Camp wanted a brand refresh in time for their 100-year anniversary. They were most excited for a new website, in particular; with their website, they hoped to transport the viewer to Wisconsin’s Northwoods while highlighting the hallowed traditions and unique offering of their camp.
A Website that Embodies Camp Spirit
Lucky for us, the team at Red Arrow shared a treasure trove of photos to use for the site — some dating back to the camp’s early days! We made these visuals the heroes of our design, pairing them with a rugged, exciting aesthetic and colorful copy that captures the one-of-a-kind experience that is Red Arrow Camp.
A Fresh Logo & Brand Guidelines
Along with the website, we created a new logo for Red Arrow: a seal design with a rustic, vintage feel perfect for a camp that celebrates a rich history and strong heritage. We packaged the logo and other brand elements in a formal guide that the Red Arrow team can continue to reference as they promote and celebrate their amazing camp in the years to come.
