A Futuristic Facelift for a Fusion-Focused Trailblazer
SHINE Technologies is a pioneering company deploying and scaling fusion technology to power the world. They’re mastering immediate fusion applications, like neutron imaging and cancer-fighting medicine, creating social and economic value while advancing their goals of recycling nuclear waste and generating on-demand, carbon-free energy.
Brand Strategy & Identity
Search Engine Optimization
Website Design & Development
Neutron Imaging, Medical Isotopes, Nuclear Waste Recycling, and Fusion Energy
For SHINE, dated branding and an average website weren’t going to cut it. The team wanted a reimagined brand that highlighted their unique, four-phased approach, along with a new website that showcased their achievements and future aims. They challenged us to create a brand identity and accompanying website that mirrored their high-tech, innovative spirit.
Four Simple Words for Complex Ideas
We wanted SHINE’s new brand identity to reflect the cutting-edge nature of fusion technology, while remaining grounded in the here and now. Our team settled on four words to represent SHINE’s brand persona: visionary, realistic, accessible, and magical. These descriptors informed key brand messaging and SHINE’s visual identity.
Imagery that Illuminates
One concept we carried over from SHINE’s previous branding was “illumination.” As trailblazers in the industry, the SHINE team fully intends to light the way to accessible fusion energy. Visual elements on SHINE’s new site — such as subtly glowing text — reflect the “illumination” concept. Color also plays a large role in SHINE’s new branding, with a specific hue assigned to each phase of SHINE’s unique four-phased approach.
Advanced Web Design for Advanced Technologies
We were thrilled to partner with the talented team at Deep Sky Studios to bring the site to life. The site’s homepage features a stunning interactive video, bringing the site’s futuristic theme to new heights. To complement the impact of the video, we leveraged clean, thin-lined iconography, futuristic font, and compelling imagery.