Content marketing is a powerful strategy for businesses across the globe. The average person watches nearly an hour of videos every day — and that’s not even counting all the blogs, social media posts, and other written content we consume online.
While it’s an effective tactic, figuring out how to provide valuable information to your audience can also feel complicated. That’s where a professional content marketing agency comes in! We’ll help you wade through the murky waters to create a clear strategy that resonates with your audience — and gets real business results.
Here’s the lowdown on what it’s like to work with our team.
First: What is content marketing?
At its simplest, content marketing is creating content — blogs, social media posts, how-to guides, and more — to educate your audience rather than directly sell to them.
Here are a few ways that can help your business:
- Break through the noise on your potential consumers’ feeds
- Build trust by providing valuable information
- Take advantage of reciprocity to generate more leads
- Boost your search engine rankings
- Collect data on customer interests to inspire future endeavors
Still have questions? We’ve taken a more comprehensive look at common content marketing examples and benefits in this blog.
How do you devise a content marketing strategy?
A great content marketing strategy isn’t one-size-fits-all. Here are our favorite tips to do what’s right for your unique business:
- Know your specific audience
- Clearly define how you’ll measure success
- Write directly to your customers
- Track your results and adjust over time
- Consider working with a content marketing agency
Click here for a deeper dive into content marketing strategy.
What is it like to have The Digital Ring as your content marketing agency?
Many businesses benefit from working with a content marketing agency to develop an effective strategy.
At TDR, we’re committed to a personalized partnership built on trust. You bring your passion and business knowledge — we mix it with our research and industry expertise. Together, we make some magic!
Here’s just how we do it.
Let’s get to know each other
First things first: We get to know you and make sure we’re the right fit. We pride ourselves on transparency — and our entire team is committed to a business-first mentality that drives real results for our partners.
When we first start working together, we’ll take your team through our carefully honed Discovery Phrase. We learn the ins and outs of your business and industry to create a tailored digital marketing plan as our key players meet, answer questions, and kick off the start of something wonderful.
Time to start the fun!
Once we’re on the same page, it’s time to unleash the creativity. We go all hands on deck — our SEO experts, development gurus, copywriting junkies, and dedicated project managers put our heads together to develop an original content marketing strategy that will speak to your audience.
Once we have a plan? We start executing, handling all the heavy lifting so you don’t need to worry about a thing.
Always come back to results
There are usually three main goals with any content marketing strategy:
- Build authority and demonstrate expertise in a your business’s industry
- Nurture customer relationships
- Improve your website’s search engine rankings
Each of these goals has its own respective metrics that we carefully track and report. We make sure our efforts are doing what we hoped — and if they aren’t, we refine them along the path to success.
Even if things are going great? We still don’t settle. Our team continually revisits our insights as your organization, priorities, and market evolve.
Get in touch with us today!
We don’t bite, we promise. If you’re interested in seeing what content marketing can do for your business, don’t hesitate to reach out to us.
We can’t wait to meet you and see what we can build together.