Fix Your Hiring Funnel. Fill More Roles.
Recruit Smarter, Not Harder: A Better Way to Hire for Hospitals
Still relying on job boards, job fairs, and recruiters—and coming up short?
You're not the problem. The system is.
We take a different approach. We use marketing creativity + digital expertise to attract the right candidates (and we’ll keep costs in check). Think targeted campaigns that put your jobs in front of the exact people you need, not just anyone with a pulse and a LinkedIn account.
See How We’ve Helped Businesses Like Yours Win More Deals, Faster
Learn how we’ve helped teams build stronger pipelines, shorten cycles, and scale revenue through better sales enablement.
HOW ONE HEALTH SYSTEM INCREASED APPLICATIONOS BY 63%
At A Glance
Location: Rural Midwest
Objective: Attract and retain qualified nurses, providers, and key clinical staff
Strategy: Full-funnel digital campaigns, testimonial-driven video, HR consulting
Outcome:
- 63% increase in applicant flow
- 1,000+ more applications in Q1 2025 vs. Q1 2024
- 758 total hires over the past 12 months
- Largest nurse residency cohort to date in FY25
The Challenge
WHEN TRADITIONAL RECRUITING FLALLS SHORT, IT'S TIME TO RETHINK THE FUNNEL
This rural Midwestern healthcare system was facing a common—but critical—challenge: too many open roles, not enough applicants. Nurses and providers were in high demand, and traditional recruiting methods (job boards, LinkedIn posts) were no longer generating results.
To grow sustainably and meet staffing demands, the system needed to:
- Attract experienced professionals from outside the immediate area
- Engage early-career talent from local communities
- Modernize the digital experience and candidate journey
BUILDING A SMARTER, MORE SUSTAINABLE RECRUITMENT ENGINE
We partnered with their HR and marketing teams to build a recruitment engine focused on both visibility and conversion.
WHAT WE IMPLEMENTED
Testimonial-driven videos featured real nurses and providers, highlighting their experience and day-to-day life. These were used across social media, YouTube, and OTT platforms.
Search, display, and social campaigns helped reach candidates locally and in larger metro markets (e.g. Chicago, St. Louis).
We modernized ad creative to reflect the organization’s professionalism and culture, replacing outdated or “homemade”-looking visuals.
The updated page highlighted culture, benefits, and real employee stories—creating a far more compelling experience than a simple job list.
We leaned into value props like schedule flexibility, lifestyle perks, and alternative sign-on incentives (e.g., gym memberships, DoorDash passes).
Proof That a Modern Approach Delivers Real Results
Application Growth
+63% increase in applicant flow
1,000 more applications in Q1 2025 than Q1 2024
15,000+ applications in 2024, up from ~10,000 in 2023
Hiring MIlestones
758 hires in past 12 months (internal + external)
141 “critical” positions filled including nurses, techs, and therapists
57 nurse residency hires in FY25—largest cohort to date
Talent Pipeline Expansion
47 in-person recruitment visits across IL, IN, and MO
123 students actively tracked for future hot job roles
75 applicants in 2025’s Healthcare Academy
3-school co-op program with 14+ engaged departments
Takeaways
What Healthcare Leaders Can Learn - And Apply - From This Success
The results of this initiative demonstrate that rural health systems can compete for top talent by embracing digital-first recruitment and candidate-centric messaging.
Key Lessons
- Video and testimonial content dramatically boost engagement and conversions
- Career pages must sell culture—not just list roles
- A mix of recruitment channels beats reliance on job boards
- Long-term success comes from nurturing student pipelines and internal growth opportunities
Ready To Make A Change?
Fill out the form below to connect with Kathryn, our VP of Sales and Marketing. We’ll learn about your goals, identify the best opportunities, and put together a strategy built for real, measurable hiring funnel growth.
821 E Washington Ave #200
Madison, WI 53703
608.836.7464
